Financial Services

World Economic Forum

Global Competitiveness + Risks Report

The World Economic Forum, a global thought leader, came to Osmosis to help disseminate its research and messaging to policymakers and the public, specifically focusing on its flagship reports – the Global Competitiveness Report and the Global Risks Report. Osmosis developed two data-driven graphic films to help succinctly distill information from these reports to a public audience.

Approach

Beginning with pre-publication versions of the multi-hundred page reports and bullet-point outlines from our client, Osmosis synthesized the key messages and narratives into digestible scripts. From there, Osmosis developed an original visual language for each report and a storyboard to bring the data and narrative content to life visually.

Use

The animations serve as a marketing vehicle for the research reports and are displayed on the WEF website and at the organization’s prestigious conferences.

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