Incredible Foods

Brand Animation

Global food systems are increasingly threatened by climate change, forcing a fundamental shift in our relationship to what we eat. Incredible Foods is radically changing how we manufacture and consume snacks, to create a more sustainable future. We partnered with Incredible on a short animation simplifying the science behind the food tech brand’s sustainable food technology.

Artistic Approach

Impressionistic illustrations and photo cutouts make Incredible’s food berry products easily recognizable, but with a modern and playful flair. Through lively and colorful visual language we dove into the science of how food berries are made, the health benefits, and convenience. In addition to the brand animation, we developed a multimedia style guide for all of Incredible Foods’ creative assets.