Eli Lilly and Company

Migraine Animation

Migraines carry an unfair stigma because the seriousness of the condition. Because of this, a true pathway of care has not been developed for those who suffer from migraines, leading them to self-diagnose, self-medicate, and try a carousel of various treatments that don’t always work. We partnered with pharmaceutical giant Eli Lilly and Company to create a video that addresses the stigma head on and to raise public awareness to migraines and their impact.

Background

To meaningfully bring to life the challenges migraine sufferers routinely face, we developed an animated story that follows a woman struggling to find a clear pathway to migraine care.

Along the way, fully integrated graphics and factoids identify what each roadblock is and provide her with the right tools and information to overcome them. With the path fully revealed and cleared of obstacles, our hero is able to navigate her way to meaningful migraine treatment.

Results

In addition to the 2.5 minute animation, we delivered 3 cutdowns, a GIF package, and translations into 7 languages. The films were shared widely across Eli Lilly’s social media channels, website, and was even featured on the front page of Politico.

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