BioTech

DSM

Product Launch Film

DSM, a health, nutrition, and bioscience firm, approached Osmosis to help create a dynamic 3D-animated film in anticipation for the launch of their newest product, a biotic to improve the health and welfare of broilers. The product is called symphiome, because the biotic ‘conducts’ broiler gut microbiomes like a finely tuned orchestra.

 

 

Approach

Our challenge was to visualize this microscopic symphony, while showing broilers in their natural environment. To do this in 3D, we produced high quality videos of Cornish Rock Hens filmed in front of a green screen. Alas, these videos did not exist in the wild! So we instead sourced high quality still images and used them to composite over a 3D model of a chicken.

Impact

This film has been used in marketing materials presented by DSM’s sales team to animal nutritionists and farmers, as well as on DSM’s social media channels and microsite.

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