Teach for America

Texas Impact Docu-Short

Teach for America—a long-time partner of RF Studio53—wanted to create video content for their Texas branch that could authentically depict the experiences of its corps members and alumni living out TFA’s theory of change. RF Studio53 proposed a short documentary that would present a cross section of TFA’s network in a specific region by threading together the stories of alumni and corps members working at various levels in the local education system.

Process

After deciding to spotlight TFA’s collective impact in the state of Texas, we researched and developed a narrative, then took a road trip through the state to film with over a dozen alumni and corps members.

Outcome

This seventeen-minute documentary, which was broken down into four shorter stand-alone films, and three cut-downs for social media, has been used in a variety of ways, including as a mission statement illustrating how Teach For America creates lasting change in the lives of students and in communities nationwide. The long-form version exists on the TFA website and continues to help drive ongoing recruitment, inspire donations, and support other communications efforts.

4,500

TFA alumni in Texas

4

regions visited by RF Studio53

35+

years of TFA in Texas

Let’s work together.

Our team is ready to start the conversation.

Join our team.

Interested in working at RF Studio53? We would love to meet you.

Send your resume to Aiden@RuderFinn.com