The California Endowment

The Best Gift You Can Give

As part of The California Endowment’s Roll Up Your Sleeve campaign, Osmosis Films produced a short Mother’s Day 2021 message, reminding California residents that the best gift they can give their loved ones is receiving the Covid-19 vaccine.

The Best Gift Still

Approach + Results

In a short yet impactful 30-second film, Osmosis captured the voices of dozens of Californians encouraging other residents to become vaccinated in honor of Mother’s Day. This film was featured heavily on The California Endowment website and social media channels and became a staple piece in TCE’s larger Covid-19 initiative (along with other Osmosis-produced films like “Mask Up, California” and “History of Vaccinations“)!

210,000+ views

views on YouTube


Californians featured


views on Instagram

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