Financial Services

Securities Industry and Financial Markets Association

Capital Markets Animation

U.S. capital markets are the largest in the world and continue to be among the deepest, most liquid and most efficient. To garner support for the capital markets, we partnered with SIFMA on two mixed media animations that take a historical approach to distill the complex history of capital markets and deliver a human perspective on the importance of strong markets.

Approach

We paired poignant archival photos from moments in history with symbolic data visualization to deliver a human perspective on the importance of strong markets, engaging SIFMA members, policymakers, and regulators, as well as new and potentially younger audiences.

Use

The films, graphics, and social media-ready cutdowns have been shared on SIFMA’s website, Vimeo, Twitter, and LinkedIn, as well as in communications with SIFMA members and the Communications Council.

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